eMarketology = The science of eMarketing

 Link popularity is the total number of web sites that link to your site. Because good link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent and targeted traffic. Most of the major search engines now factor Link Popularity into their relevancy algorithms.
As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. Boosting your site's popularity may give it the edge it needs.

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